Why the Blue Dye in Period Commercials? – Ruth

Blood is not blue. But the period product commercials we see on TV represent menstrual blood with an alien-like blue liquid instead of blood-red fluid. So why is period blood represented by a weird blue liquid, and why have period commercials been doing this for decades? The answer: period stigma.
Blood is not blue — yet for some reason, the period product commercials we see on TV represent menstrual blood with an alien-like blue liquid instead of blood-red fluid. So why is period blood represented by a weird blue liquid, and why have period commercials been doing this for decades? The answer: period stigmas.

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